Australia over summer = bushfires, floods and unpredictable weather. Our goal was to tell Australians to ‘stay connected’ with the ABC for emergency information over the summer period. We did this with a simple, beautiful campaign that highlighted people visually connecting - through hand-holding, mateship and even marriage. The TVC was a trawl through audience feedback to give us a spot that not only reinforces the value of the ABC but also shines with authenticity.